In a print brochure, “production values" refers to the quality of the paper and printing processes used, the number and quality of images, and the care taken with graphic design.

High production values are critically important in brochures, which have to convince consumers to decide based on a few sheets of paper. Production values are even more important on the Web where consumer attention is decisively short.

If your company is unable to put up a good Web site, then it seems natural to assume that your company cannot deliver good products or services.

Corporations who spend years developing their image and markets with communication and advertising professionals often let computer companies produce their websites - often due to the perception of cost - and yes - we freely admit it - computer companies will produce a website cheaper than we can.

Of course you get what you pay for.